Katie Price models her underwear designs at the launch of her collection for Asda back in 2008She may have just launched her very own style guide, but it looks like Asda customers will not be heading to bookshops any time soon.

Having launched the Katie Price lingerie range just last year, Asda have axed the underwear as they "move on to new projects".Katie and her famously large breasts, posed for last year's launch, boasting that the designs were for "real" women.

But apparently 'real women' weren't interested who are no longer keen on the glamour girl's style ideas.

The store insist they made the decision to drop the range based on customer feedback. A spokesman for Asda told the Daily Mail: "We always listen to our customers and they told us they wanted to see something new from us in the George range.

"It's true that we are no longer going to be stocking Katie Price's lingerie range. There's no hard feelings and we've both moved on to new projects.

"We wish Katie the best of luck in anything she does in the future."